Tuesday, 9 June 2009

Big corporporate demonstrating use of twitter on the day IPHONE 3GS is announced

On Monday 8th June 2009 Apple announced the next version of the populour IPhone, the IPhone 3GS.

The excitement of it's release swiftly turned to anger over the expense of owning the next release.

It currently looks like O2 are in danger of alienating existing customers and also not doing much to attract new ones. The new iphone 3GS will cost new customers £34.26 a month along with the cost of the handet at £185.98 (16gb) or £274.23 (32gb). There are not that many phones around that cost you that much to purchase?

Internet forums are currently buzzing, and their call centres are inundated with calls regarding the annoucement - however 02 are currently making great use of Twitter to help answer peoples questions and listen to the consumers needs.

Could we see a U turn or improvements on the upgrade path as a result of the feedback they are currently receiving via twitter. Tweets can be extremely virul and typically can help encourage change.

Follow @o2 on twitter for more detail.

1 Comments:

At 9 June 2009 16:51 , Blogger Danwms said...

i don't think there is anything wrong with their upgrade policy because it would be the same with any phone but the cost to buy the handset does seem a bit steep.

 

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