Blerp - New Web 2.0 application launched

Today a San Francisco startup RocketOn has launched it's second product named Blerp.

It's ambition is to turn the Web into a giant interactive message board by making it possible for visitors to annotate websites they visit with their own personal comments and post multimedia pictures and video.

Blerps motto is "Layer the web!" - basically allowing it's users to create a virtual layer or space on top of any website that you visit. The layer will be in the form of sidebar or header and is likely to even conatin a rating section for the site being viewed.

Users will have to create a Blerp account, once created they will get their own homepage which will be named "My Stuff" allowing them a overall dashboard of what is currently being discussed by their friends online, allowing further comments to be added. The larger the discussion the more chance it will get featured on the Blerp homepage.

Discussions are going to be in two forms - user based or community based. Community based discussions will be created by Blerp system and will not be owned by anyone. Each web site will contain a community discussion board.

Blerp is currently in Alpha mode so expect a few teething troubles if you attempt to use it.

I'm currently not sold on the idea - and yet to think how useful this could be in the industry, but it's another Web 2.0 or Social Interaction application which has sprung up.

Blerp - http://www.blerp.com/browser/welcome

Twitter increasingly used by business

There are some huge companies currently taking advantage of "Twitter" for customer service.   

Today Azzurri Communication's (the parent company of Callmedia who I work for)  is about to start communicating with customers via the use of tweets.

I have started to build a list of companies embracing Twitter for providing customer service and communicating information:

• Dell
• Ford
• Samsung
• Whole Foods Market
• Starbucks
• Jetblue
• Virgin Atlantic
• Southwest Airlines

More to follow........